Royal Canin at IIPE 2025: Tailored Nutrition for Every Beloved Pet

MUFFINTOSAY.COM - If you’re a pet lover, mark your calendar this September, because there’s an event you won’t want to miss. The Indonesia International Pet Expo (IIPE) 2025 is back at ICE BSD City, Tangerang, from September 5–7, 2025. Known as the largest pet exhibition in Southeast Asia, IIPE is more than just a showcase. It’s a celebration of innovations, education, and entertainment revolving around our furry companions.

Among the big names returning this year is Royal Canin, a global leader in pet health and specialized nutrition for cats and dogs. For 2025, they’re carrying a theme that says it all, ‘Health Is Worth It: Because Every Pet is Unique.’ The message is simple yet powerful, every pet has unique needs, and their health is worth investing in through the right nutrition.

Nutrition as the Foundation of Pet Health

For Royal Canin, food has never been about just filling bowls. Nutrition is the cornerstone of a pet’s long-term health. Backed by decades of scientific research and collaborations with veterinarians and experts worldwide, the brand has developed the philosophy of ‘Right Food for the Right Pet.’

What does that mean in practice? It means a Persian cat might need specially shaped kibble to accommodate its flat jaw, while a large-breed dog requires nutrients to protect its joints. By tailoring nutrition to these unique needs, owners can reduce health risks, better manage special conditions, and ultimately give their pets healthier, happier lives.

IIPE 2025: A Stage for Education and Inspiration

For Royal Canin, IIPE is not just an exhibition. It’s a chance to connect with pet owners and inspire more responsible care. As Rani Achyar, PRO and Brand & Pet Owner Pillar Head of Royal Canin Indonesia, explains, caring for a pet isn’t only about feeding them; it’s also an investment of time, energy, and, most importantly, love. And one of the most meaningful forms of responsibility is choosing the right nutrition for each pet’s unique needs. This year, Royal Canin’s booth will feature a series of engaging zones:

• Unique Pet, Specific Need, A showcase of how every breed has different requirements, highlighted through Royal Canin’s Breed Health Nutrition (BHN) and Feline Breed Nutrition (FBN) ranges. 
• House of Cats, A brand-new zone featuring collaborations with breeders to introduce a variety of cat breeds, from the British Shorthair to the Lykoi. Visitors won’t just enjoy their cuteness—they’ll also learn about each breed’s unique traits. 
• Puppy & Kitten Zone, Focused on the Start of Life stage, where precise nutrition is crucial for growth and building strong immunity. 
• Adult Dog & Cat Zone, Highlighting Size Health Nutrition (SHN) and Feline Health Nutrition (FHN) formulas designed to support pets according to their age and lifestyle.
• Take Your Pet to The Vet Zone, A golden opportunity for visitors to consult veterinarians directly about their pet’s health and nutritional needs.
• Benefit of Having Pet Zone, A heartfelt space where pet owners can share real-life stories about the joy and positive changes pets bring to their lives.

Healthy pets need a healthy planet. Recognizing this, Royal Canin will also spotlight sustainability at their booth through the Sustainability Corner. One highlight is the #AyoDaurUlang program, where visitors can exchange empty Royal Canin packaging for a Sustainable Bag. Every contribution will be tracked, and the top three recyclers will be announced at the end of the event. This initiative isn’t just about reducing waste. It’s about encouraging sustainable pet ownership.

To make the experience even more engaging, Royal Canin has invited two well-known public figures and animal lovers, Sheila Dara Aisha and Dion Wiyoko. On Saturday, September 6, they’ll join the stage at the Royal Canin booth. But they won’t just be there as celebrities. Both Sheila and Dion are pet parents themselves, bringing real experiences and heartfelt stories to share. Together with Royal Canin, they’ll debunk common myths about sterilization, discuss the importance of precise nutrition, and inspire pet owners to make wiser choices for their furry friends.

A Commitment That Lasts

Since its founding in 1968 by French veterinarian Dr. Jean Cathary, Royal Canin has placed science at the core of its mission. Now part of Mars, Incorporated, the company operates globally with a clear goal: A Better World for Pets.

Their scientific approach goes beyond tailoring nutrition to a pet’s age, breed, or size. It also considers unique sensitivities, aiming to deliver better health, higher quality of life, and more happiness for cats and dogs everywhere.

At the same time, Royal Canin extends its efforts to benefit people and the planet—through education, professional collaborations, and sustainability initiatives—all designed to secure a brighter future for both humans and pets.

Through their presence at IIPE 2025, Royal Canin reminds us that pet ownership is more than love, it’s a responsibility. And nutrition, chosen carefully and thoughtfully, is one of the purest expressions of love a pet parent can give.

Because every pet is unique, Royal Canin invites all visitors to explore their booth, learn from experts, and take home new insights. At the end of the day, your pet’s health isn’t just a priority, it’s an investment.

Health Is Worth It, and Every Pet is Unique.

The original article in Indonesian is available on Kompasiana